Parkad is an underground, illuminated advertising medium. We worked with the company from its beginning, to help promote the vehicle within the advertising industry. We produced trade ads, a direct response package targeted to media professionals and even assisted Parkad with the creation and writing of its website. The company grew exponentially as more advertisers began parking their ads in the medium – and eventually, Parkad was purchased by a large media conglomerate.
“We very much enjoyed working with Gayle and Stuart and recognized tangible results from the campaign designed and produced by Sparkplug. We appreciate the bespoke nature of Sparkplug’s work which considered the specific practical and budgetary requirements of the project.”
Brad Golden, Former CEO of Parkad and now Principal, Brad Golden + Co, Public Art Consulting