Latest Project

Ontario Genomics.   Synthetic biology has the potential to change our world for the better. We worked with Ontario Genomics to produce a series of videos that helped government and industry leaders become aware of the important breakthroughs that have recently been made in this vital area and why these initiatives should be supported.

Recent Work 

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Our People

Gayle Akler
President and Chief Strategic Officer

Ask Gayle’s clients to describe her, and the word you will hear most often is passion. Passion to produce great creative. And most of all, passion to achieve great results.

Gayle has held senior positions at a variety of high profile international advertising and design companies, including Ogilvy & Mather, FCB, Leo Burnett and the Michael Peters Group. Prior to co-founding Sparkplug, Gayle was at Maclaren:Lintas where she held the post of Sr. VP, Director of Client Service and managed a high profile roster of packaged goods, pharmaceutical, business-to-business, not-for-profit, service, technology and retail businesses.

Gayle was a committee chair for the National Advertising Benevolent Society (NABS) and was on the Board of Directors at The Daily Break Food Bank. She has also served as a part time Professor at Ryerson University and on several Toronto public art committees.

Gayle is a competitive swimmer, scuba diver, gardener, British mystery watcher and quilting artist. She collects early Canadian furniture, folk art and travel stories obtained during her many excursions around the globe.

Stuart Solway
Chief Creative Officer and Writer

From an early age, Stuart Solway enjoyed the art of communication. Before he was 10, he was the member of two choral ensembles, wrote the class newspaper and was a public speaking champion.

After completing his M.B.A. at the University of Windsor as a Xerox Scholar, Stuart entered the world of communications working for esteemed advertising organizations including Bates Worldwide and BBDO. Prior to co-founding Sparkplug, he was the Senior Writer at Grey Advertising where he worked on everything from financial services to not-for-profits to kids’ products. Stuart was one of the first writers to embrace the world of web writing, serving as the online “voice” for Indigo and Well-versed in all areas of communications, Stuart has won numerous awards both at home and abroad for his advertising, promotion, direct marketing and digital contributions.

Stuart was a part-time professor at Ryerson University where he taught copywriting and advertising and he has had numerous articles published in Canadian magazines.

His interests include scuba diving, running, antique collecting, jazz piano, movie watching and traveling to places that are often difficult to pronounce.

Our Team

Our team includes talented, top tier art directors, designers, web developers and media planners. All have prior experience at large agencies/design companies across a broad range of categories and have worked with Sparkplug for many years.

About Us

Our mission

In 1994, we fired right out of the gate. We established Sparkplug Marketing & Communications as one of the first boutique full service communications agencies in Canada. We did so, guided by a simple philosophy – to provide senior hands-on, tier one involvement on all of our clients’ businesses, no matter what the size of the project. Today, we are proud to say that we maintain this same commitment and we continue to provide our clients with that special spark they need to build and transform their brands.

What makes us different?

At Sparkplug Marketing & Communications, we live and breathe strategy. This informs how we do things. We realize that our clients have important stories to tell and we develop solutions for our packaged goods, not-for-profit, education, financial services, retail and other clients that are the by-products of intense strategic thinking and analysis.

Our creative solutions are unique and so compelling and powerful that they can be used across all media, from the sign on your front door to your website. Equally important, they are strong enough to have longevity in the marketplace enabling you to develop meaningful relationships with your audience that produce results.

Our capabilities

We have no communications bias, because we do it all. Consider us creative problem solvers who will help you choose the approach that is right for your business. We not only have strong experience in traditional advertising, direct response, branding and design, we were one of the first agencies to tackle the worlds of digital and social media. And we are prepared to take you to new, innovative areas of consumer engagement as they develop.

Our capabilities include:

  • Strategic Planning
  • Advertising
  • Copywriting/Blogs
  • Media Planning
  • Digital & Social Media
  • Direct Response & CRM
  • Design
  • Corporate Communications
  • Name Generation

Our Clients

These are some of the brands that the Sparkplug principals have worked with over their careers.

Financial Services

Toronto Dominion

American Express
CCH Canada
Bank of Montreal

Retirement Counsel of Canada
Royal Bank
Belair Direct

Business to Business

Houser Henry Law Firm
Sage Information Consultants
The Employment Solution
Royal Lepage
Bell Mobility/Bell
Egg Farmers of Ontario
CallPro Canada
Toronto Board of Trade

Parkad Media
Cornerstone Group of Companies
The Hay Group
GreenFootprint E-Waste Solutions
LoyaltyOne/Air Miles
Parkad Media
Ryerson University
Botrie & Associates
Nutcracker Sweet
Globe Information Services

Rogers Cablesystems
SHL Systemhouse
CallPro Canada
Ariad Custom Communication
Mezzanine Business Consulting
Herman Miller
CFMS Consulting Inc.


McNeil Consumer Products
Mead Johnson
Ciba Geigy
Block Drug

North York Family Health Team
Johnson & Johnson
Schering Plough

Stella Pharmaceutical
SmithKline Beecham
College of Dental Hygienists
Straumann Canada


Ontario Innovation Trust
Ryerson University
Bayview Glen

Crescent School
Bowen College
Ontario Genomics

TFS – Canada’s International School
Sterling Hall School
University of Waterloo/Stratford Campus


Easter Seals
Daily Bread Food Bank
Dialogue on Breast Cancer
Toronto Zoo
World Vision
Heart and Stroke Foundation
Moorelands Community Service

Court and Counselling Support
Habitat for Humanity
College of Dental Hygienists
Alzheimer Society
Aphasia Institute
Canadian Liver Foundation

Holy Blossom Synagogue
Pediatric Oncology Group of Ontario (POGO)
Easter Seals
Kids Now!
RBC Canadian Woman Entrepreneur Awards
Cycle for Sight

Packaged Goods

General Foods
Nabisco Brands
Procter & Gamble
S.C. Johnson
Canada Packers

Egg Farmers of Canada
Concord Confections
Top Meadow Farms

Best Foods
Coca Cola
National Sea
Bangkok Gardens Truly Thai
Neil’s Soup Kettle


The Art Shoppe
Koo Koo Roo
Spa at the Elmwood
Nutcracker Sweet
Indian Motorcycle
General Motors

Coyne Pilates
Jaz Hair Studio
CN Tower

Top Meadow Farms
Laura Secord
Ontario Lottery Corporation

Contact Us

57 Lascelles Blvd.
Toronto, ON
M5P 2C9

Phone: 416.488.8867

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