Sterling Hall School

Sterling Hall is a Toronto-based private boys’ school that runs from JK to Grade 8. The school faced fierce competition from established private boys’ schools who were perceived by parents to have a stronger pedigree. We developed a campaign that leveraged Sterling Hall’s key advantage – its true understanding of what made boys’ tick. The campaign strongly reassured parents that a decision to send their boy to Sterling Hall was the right choice.

Sterling Hall School Prospectus, Strategic Plan, Annual Report and School Magazine.


School’s main entrance signage as well as wayfinding signage on the streets surrounding the school.

Magazine ad series

In-school posters featuring students and faculty.

Sterling Hall’s 25 year anniversary branding, identity and materials as well as the school’s ongoing stationary package.



“When you choose to work with Sparkplug, you’ll be in great hands. Gayle and Stuart led a very effective review and analysis that allowed them to understand our ethos and culture and subsequently to better define our brand. They then produced some of the best creative we have seen, taking our marketing and advertising to a much higher level. They are astute, bright and passionate, and their products hit the mark.”

Jill Palmer, CFRE, Executive Director of Advancement, Sterling Hall School