State Farm Insurance
State Farm is one of the leading names in insurance, with a long standing mission to be a good neighbour. As a way of increasing its property insurance business, State Farm decided to present an important fact to prospects. Quite simply, that the property insurance coverage provided by many of its competitors was not sufficient in the event of natural disasters. Using rich media weather related web banners, we were able to illustrate the advantages of going with State Farm – and the company received a flood of requests for more information on its property and liability insurance.