Ryerson Continuing Education
Ryerson Continuing Education needed to generate awareness of its adult learning programs. Research showed that the key advantage of the institution was its focus on relevant adult learning that you could take back to your workplace. We developed advertising and digital campaigns that focused on the school’s relevance and flexibility for the adult learner. We used a series of common icons that our target group could relate to. Ryerson Continuing Education experienced double digit-growth and Sparkplug won Best of Show for all North American Continuing Education Advertising five years in a row. And the school’s growth continues.