Name Development

Sparkplug is arguably one of Canada’s top agencies when it comes to naming. Since our inception, we have developed brand names – and identities – for companies in virtually all sectors, all that have stood the test of time.

Online Art Service
Apotex Private Label Brand
VISA Credit Card
Blackberry Connection
Blackberry user newsletter
Bridge Employee Communications
Employee Communications Consultant
Clearview Institute
Private Ophthalmology Clinic
Cracking 40
Ontario Egg Producers Anniversary
CIBC Credit card management service
Dialogue On Breast Cancer
Scotia Sponsored Mt. Sinai Event
Everything Eggs
Egg Farmers of Ontario blog
Mary Tate consulting service
Free Ticket Frenzy
Ontario Lottery Program
Greenfootprint Ewaste
E-Waste Solutions


Fundraising Initiative by Crescent School

La Cucina

Line of Italian Products


McDonald’s Sports Website

Net Gains

ISP Retention Program Name

Ontario’s Best Breakfast

Website for Egg Farmers of Ontario

Pen Station

Writing Consultancy

Pet Partners

Dog Walking Service

Sage Information Consultants

Technology Consultants


Division of Ontario Genomics

Signal Magazine

Digital PCS Magazine For Customers

Sparkplug Marketing & Communications
Marcom organization

Splice Boy

Film Editor

Online Poster Company


Women’s Apparel

The Employment Solution

Employee Placement Company

The Financing Times

TD Select Newsletter

The Lotto Centre

Ontario Lottery Kiosk

The Stroke Monitor

Heart & Stroke Newsletter For Stroke Care Workers

The Toolbox

Heart & Stroke Tips/Resources Newsletter for Fieldworkers

The Windsor Workshop

Reproduction Canadian Furniture

Top In Field

A distinction given to Farmers in Natural/Organic Farming Industry

Truly Thai

High-End Authentic Thai Cuisine

Two Storeys To Tell Your Story

University of Waterloo Stratford  Campus Christie MicroTile Program

Using Our Heads

Government website promoting knowledge based economy

Visa Great Reservations

VISA longstanding promotion


Natursource Women’s Organic Cereal


“Strategic, insightful, intelligent, creative, client-oriented are key words I would use to describe what it is like to work with Sparkplug.  I am appreciative not only for their marketing advice and the materials they developed for me, but also for how they helped me to clarify and focus my business.  A great collaboration!”

Gail Cook Johnson, Ph.D.,

“Stuart is well versed on business issues and brings much knowledge, expertise and curiosity to communications challenges.  He takes complex concepts and information and makes it simple and relevant to the intended audience.  He is a terrific writer and always conscientious about the quality of work he produces.  Stuart is an excellent business partner!”     


 Anne Cunningham, Director, Internal Communications | Public Affairs & Communications

Canada Pension Plan Investment Board