Name Development

Sparkplug is arguably one of Canada’s top agencies when it comes to naming. Since our inception, we have developed brand names – and identities – for companies in virtually all sectors, all that have stood the test of time.


Online Art Service


Apotex Private Label Brand


VISA Credit Card

Blackberry Connection

Blackberry user newsletter

Bridge Employee Communications

Employee Communications Consultant

Clariti Strategic Advisors

Strategic and investment banking advisory

Clearview Institute

Private Ophthalmology Clinic

Cracking 40

Ontario Egg Producers Anniversary


CIBC Credit card management service

Dialogue On Breast Cancer

Scotia Sponsored Mt. Sinai Event

Everything Eggs

Egg Farmers of Ontario blog


Mary Tate consulting service

Free Ticket Frenzy

Ontario Lottery Program

Greenfootprint Ewaste

E-Waste Solutions


Fundraising Initiative by Crescent School

HealthHub Patient Engagement Solutions

Innovative patient engagement platform that improves patient experience and care

La Cucina

Line of Italian Products


McDonald’s Sports Website


Interactive digital control device for patients who want to manage their healthcare

Net Gains

ISP Retention Program Name

Ontario’s Best Breakfast

Website for Egg Farmers of Ontario

Pen Station

Writing Consultancy

Pet Partners

Dog Walking Service

Sage Information Consultants

Technology Consultants

Saved By Science

Author, scientist and scientific blog writer uncovering scientific solutions to world problems


Division of Ontario Genomics

Signal Magazine

Digital PCS Magazine For Customers

Sparkplug Marketing & Communications

Marcom organization

Splice Boy

Film Editor


Women’s Apparel

Online Poster Company

The Employment Solution

Employee Placement Company

The Financing Times

TD Select Newsletter

The Lotto Centre

Ontario Lottery Kiosk

The Stroke Monitor

Heart & Stroke Newsletter For Stroke Care Workers

The Toolbox

Heart & Stroke Tips/Resources Newsletter for Fieldworkers

The Windsor Workshop

Reproduction Canadian Furniture

Thorpe Benefits Destination Up

Speaker series targeting up and coming business professionals

Top In Field

A distinction given to Farmers in Natural/Organic Farming Industry

Truly Thai

High-End Authentic Thai Cuisine

Two Storeys To Tell Your Story

University of Waterloo Stratford  Campus Christie MicroTile Program

Using Our Heads

Government website promoting knowledge based economy

Visa Great Reservations

VISA longstanding promotion


Natursource Women’s Organic Cereal


“Strategic, insightful, intelligent, creative, client-oriented are key words I would use to describe what it is like to work with Sparkplug.  I am appreciative not only for their marketing advice and the materials they developed for me, but also for how they helped me to clarify and focus my business.  A great collaboration!”

Gail Cook Johnson, Ph.D.,

“Stuart is well versed on business issues and brings much knowledge, expertise and curiosity to communications challenges.  He takes complex concepts and information and makes it simple and relevant to the intended audience.  He is a terrific writer and always conscientious about the quality of work he produces.  Stuart is an excellent business partner!”     


 Anne Cunningham, Director, Internal Communications | Public Affairs & Communications

Canada Pension Plan Investment Board