Kanawha is a U.S. based insurance company that was started over 50 years ago by a World War Two flying ace. The company was deeply entrenched as the carrier of choice for over 2,000 employee benefit professionals. But it wanted to enter a new market – worksites. We developed creative that communicated the brand’s old fashioned values and commitment, while reinforcing its dedication to developing leading edge products and services. And what was the outcome? Kanawha’s profits soared and it was acquired by insurance industry giant Humana.