Easter Seals

Most Canadians have heard of Easter Seals. But research showed, that very few people understood what the organization does. We were given the task of generating awareness for the not-for-profit. We developed breakthrough, grassroots creative that showed the day to day difficulties people with disabilities have going through life. It was an approach that people with disabilities applauded and we are able to say that donations went up. Which we took as a seal of approval.



“In working with Sparkplug Marketing and Communications, I found Gayle and Stuart to be thoughtful and thorough in their approach and strategic and creative in their execution. They made a real effort to understand the organization and the issues faced by the population we serve. They put in a tremendous effort to ensure every detail was covered along the way and went above and beyond to deliver an outstanding final product. They are both highly professional and a pleasure to work with. I have no hesitation in recommending Sparkplug Marketing and Communications.”

Meredith Wiens, Director, Communications at Easter Seals