Alzheimer's Society of Ontario

The Alzheimer Society of Ontario recognized that many Ontarians living with Alzheimer’s and other dementias are not being diagnosed at the early stages because of the social stigma associated with the disease. Sparkplug was asked to help the Society make people aware of the benefits of early diagnosis. We produced groundbreaking advertising and social media materials that accomplished the task in an unforgettable way.

Bookmark distributed at the grassroots level designed to leverage the overall campaign idea.

Website content based on the advertising campaign.

Development of social media content and ideas for building follower base.


“Gayle and Stuart’s strategic marketing & communications advice was invaluable to us. They took the time upfront to ensure we all agreed on objectives, target audiences, brand positioning and personality. This kept us on track and led to a bold advertising campaign that was exactly what we wanted (and needed!).”


Suzanne Tobin, Former Director of Marketing, Alzheimers Society.

Now Executive Director, Strategic Communications, Rotman School of Management, University of Toronto